Data is the new oil, and data producers (like you and me) are being exploited daily by technology companies using shady tactics to collect our data and sell it on.

Retailers, Brands, and Media companies, buy this data in a genuine effort to understand the customer however it is often without any guarantee that the consumer truly consented to exchange this data.

Tytonical connects Brands to 1st party consumer data in a fully consented environment. The consumer directly benefits from the use of their data through financial or physical rewards delivered through the users’ data provider of choice, or our Tyton App.


We work with data providers who act as consumer driven, consent management platforms.

Using their data management systems and data privacy software, we enable a consumer data platform which integrates into existing customer database management solutions.

Solutions for Retailers
Personal Data Activation

How do you activate fully consented data in your consumer database to forge relationships with your end consumer driving brand affinity and repeat purchases? How do you deliver on your aspirations of true omnichannel personalisation?

We develop magical offline shopping experiences using data explicitly given by consumers, our data governance framework and changing the consumer management platform from being retailer driven to being consumer driven.

Solutions for Data Providers
Facilitating Data Exchange

Empower your users to activate their data – on their terms. This is not about selling personal data, it is about data compensation and facilitating the data exchange between data purchasers and data providers within a data governance framework which is consumer focused.

Solutions for Consumers
Consent Management Interface

The Tyton App is our consent management interface for consumers personal data. Where consumers can manage their data permissions, their data remunerations, and fine tune the product recommendation engine.

Interested? Let’s chat about how our technology can help you.