How do you get consumers to freely give you the data you need in order to craft products and experiences which meet and exceed their needs? How do consumers manage their personal data? These are the questions we set out to answer when Tytonical was formed.
How do you activate fully consented data in your consumer database to forge relationships with your end consumer driving brand affinity and repeat purchases? How do you deliver on your aspirations of true omnichannel personalisation?
We develop magical offline shopping experiences using data explicitly given by consumers, our data governance framework and changing the consumer management platform from being retailer driven to being consumer driven.
Empower your users to activate their data – on their terms. This is not about selling personal data, it is about data compensation and facilitating the data exchange between data purchasers and data providers within a data governance framework which is consumer focused.