RETAILERS: PERSONAL DATA ACTIVATION

Think of Tytonical as a consumer data consultancy. A consultancy with the tools to grow your consumer database by accessing and activating the personal consumer data of your offline sales.

We use our personalisation software, together with a consumer driven consent management platform to deliver true omnichannel personalisation. Our solutions are experience led, and we start with a simple question: What could you do if a potential customer told you everything about themselves before they entered your store?

IMAGINE THE FOLLOWING USE CASES
A new user drives up to a fast food drive through.

Tytonical identifies the user and matches them to their data profile, including payment details. A notification is sent to the user making them aware that their data is being used and confirming the payment details. Dynamic screens at the ordering point greet the user by name, and display the Tyton icon, reinforcing where their data has been sourced. The user orders a burger *no pickles and a soft drink. The transaction is billed to the users payment details and they simply collect their order and leave. On second order, the user returns and has the same experience however this time the dynamic screens display their previous order, remembering “no pickles”, to streamline their purchase experience.

  • Frictionless user experience – driving affinity, and repeat usage
  • No queues – improved operational efficiency
  • No need for payment collection – reduced staffing requirement
  • Fully consented user data – enables the building of relationships
Consumers drive up to a pump.

Tytonical identifies the user and matches them to their data profile, incl payment details. A notification is sent to the user making them aware that their data is being used and confirming the payment details. The fuel retailer is passed the information in order to pre-authorise the transaction and the user is free to continue to fill their car. Once the car is full, the user simply exits the forecourt. We confirm that the user has left and the fuel retailer completes the transaction for the final amount.

  • Frictionless user experience – driving affinity, & repeat usage.
  • No queues on the forecourt.
  • No payment hardware needed at the pump.
  • Fully consented user data.
A user orders an item to click and collect in store.

The user drives to the store, Tytonical identifies the user and matches them to their data profile. Two notifications are sent (i) to the user making them aware that their data is being used, and (ii) to the retailer notifying them that the consumer has arrived and that they should get their package ready for collection. By the time the user has got to the collection point, their order is ready and waiting for them.

  • Frictionless user experience – driving affinity, & repeat usage.
  • No queues – improved operational efficiency.
Fast Food Drive-Thru
A new user drives up to a fast food drive through.

Tytonical identifies the user and matches them to their data profile, including payment details. A notification is sent to the user making them aware that their data is being used and confirming the payment details. Dynamic screens at the ordering point greet the user by name, and display the Tyton icon, reinforcing where their data has been sourced. The user orders a burger *no pickles and a soft drink. The transaction is billed to the users payment details and they simply collect their order and leave. On second order, the user returns and has the same experience however this time the dynamic screens display their previous order, remembering “no pickles”, to streamline their purchase experience.

  • Frictionless user experience – driving affinity, and repeat usage
  • No queues – improved operational efficiency
  • No need for payment collection – reduced staffing requirement
  • Fully consented user data – enables the building of relationships
Petrol Station
Consumers drive up to a pump.

Tytonical identifies the user and matches them to their data profile, incl payment details. A notification is sent to the user making them aware that their data is being used and confirming the payment details. The fuel retailer is passed the information in order to pre-authorise the transaction and the user is free to continue to fill their car. Once the car is full, the user simply exits the forecourt. We confirm that the user has left and the fuel retailer completes the transaction for the final amount.

  • Frictionless user experience – driving affinity, & repeat usage.
  • No queues on the forecourt.
  • No payment hardware needed at the pump.
  • Fully consented user data.
Online Click & Collect
A user orders an item to click and collect in store.

The user drives to the store, Tytonical identifies the user and matches them to their data profile. Two notifications are sent (i) to the user making them aware that their data is being used, and (ii) to the retailer notifying them that the consumer has arrived and that they should get their package ready for collection. By the time the user has got to the collection point, their order is ready and waiting for them.

  • Frictionless user experience – driving affinity, & repeat usage.
  • No queues – improved operational efficiency.
TYTONICAL CAN DELIVER THESE EXPERIENCES TODAY!
FUTURE USE CASES

Cast your gaze into the near future, these are just some of the relationships that consumer consent can unlock…

In-store clientelling: Greet your customer by name as they enter your store and point out products they are interested in based on the online browsing habits

Frictionless store commerce: Amazon Go experiences in any high street store

Autonomous vehicle/commuter commerce: Subsidised journeys based on consumer intent

Interested? Let’s chat about how our technology can help you.